David Fraser

Yes, business planning and strategy development are core parts of what we do at Segue Advisory Group. We help you create realistic, actionable plans that align with your goals and market conditions. This includes developing financial forecasts, setting performance targets, and identifying the key actions needed to achieve your objectives. We work with you to assess your current position, identify where you want to be, and map out the steps to get there. Our strategic planning process considers all aspects of your business including sales and marketing, operations, staffing, and financial management. We don't just create a document that sits on a shelf - we help you implement your plan and review progress regularly to keep you accountable and adjust as circumstances change. Having a clear strategy gives you confidence in your decisions and helps ensure everyone in your business is working towards the same goals.

We work primarily with small to medium enterprises across Australia that have annual turnovers between one and ten million dollars. Our ideal clients are business owners who have moved past the startup phase and are ready to focus on strategic growth. We work across various industries including professional services, manufacturing, retail, hospitality, and trades. What matters most to us is that you're committed to developing your business and are looking for a long-term advisory relationship. We're particularly well-suited to working with businesses that have reached a point where they need more than basic bookkeeping - they need strategic financial advice, planning support, and guidance on how to structure their operations for the next stage of growth.

Our onboarding process is designed to build a thorough understanding of your business and establish a strong foundation for our working relationship. We start with a detailed discovery meeting where we learn about your business history, current operations, goals, challenges, and what you want to achieve from working with us. We'll review your existing financial systems, accounting records, and business structure. This helps us identify any immediate issues or opportunities. We then develop a customised service plan outlining how we'll work together, what services we'll provide, and the expected timeline. We'll set up appropriate systems for communication and information sharing to ensure everything runs smoothly. The onboarding phase typically takes four to six weeks, depending on the complexity of your business and the state of your existing records. Our goal is to make the transition as smooth as possible while ensuring we have everything we need to provide valuable advice from day one.

A Business Finance Advisor brings an external perspective and specialist knowledge to your operations. We help you identify opportunities you might miss when you're working in the business every day. This includes analysing your financial performance to find areas where you can improve profitability, developing strategies to scale your operations, and providing guidance on major decisions like hiring, investing in equipment, or expanding into new markets. We also help you establish systems and processes that support sustainable growth rather than just getting bigger without structure. Many business owners are excellent at their core service or product but may not have formal training in financial management or strategic planning - that's where we add significant value to your business.

A traditional accountant typically focuses on compliance work such as preparing tax returns, financial statements, and ensuring you meet regulatory requirements. While these services are essential, they're generally backward-looking and focused on recording what has already happened. A Business Finance Advisor takes a forward-looking approach, using your financial information as a tool to help you make decisions about the future. We still handle the compliance requirements, but we go further to analyse your numbers, identify trends, highlight opportunities, and provide strategic recommendations. Business Finance Advisor act as partners in your growth, helping you plan for expansion, improve profitability, manage cash flow, and make informed decisions about investments. The relationship is more collaborative and focused on where you want to take your business.

Cash flow management is critical because many profitable businesses fail due to running out of cash. When you're growing, you often need to invest in inventory, equipment, and staff before you receive payment from customers. This can create cash flow pressure even when your business is successful on paper. Poor cash flow management can mean you can't pay suppliers on time, miss opportunities for growth investments, or face difficulty meeting payroll. We help you understand your cash flow patterns, predict future cash needs, and implement strategies to improve your position. This might include negotiating improved payment terms, managing your stock levels more effectively, or establishing appropriate funding arrangements. Having a clear picture of your cash position helps you make confident decisions about when to invest, when to hold back, and how to maintain financial stability while pursuing growth. Many business owners focus solely on profit without realising that cash flow management is equally important for long-term success.

Choose an adviser who has relevant qualifications such as Chartered Accountant status, but also look for practical business experience and industry knowledge. You want someone who understands the realities of running a business, not just the theory. Communication style is crucial - your adviser should be able to explain financial concepts in language you understand and be approachable when you have questions. Look for someone who takes time to understand your specific goals and challenges rather than offering generic advice. Check that they work with businesses similar to yours in size and stage of development, as they'll better understand your context. Finally, consider the relationship aspect - you'll be sharing sensitive information about your business, so you need to feel comfortable and trust their judgement. Ask for references and speak with their current clients about their experiences.

The frequency of meetings depends on your business needs and growth stage. For most of our clients, we recommend quarterly strategic reviews where we analyse your financial performance, discuss challenges, and plan for the coming months. These sessions give you regular checkpoints to ensure you're progressing towards your goals. During periods of significant change - such as rapid growth, restructuring, or major investments - you might benefit from monthly meetings. We also remain available between scheduled meetings for questions or urgent matters that arise. The key is establishing a rhythm that provides you with timely advice without taking too much time away from running your business. Regular contact helps us stay connected to what's happening in your business so we can provide relevant, timely guidance when you need it most.

Segue Advisory Group is a business advisory firm that works with Australian small to medium businesses. We specialise in helping companies with turnovers between one and ten million dollars who are ready to take the next step in their growth journey. Our services go beyond traditional accounting to include strategic business advice, financial planning, and growth support. We partner with business owners who want more than just compliance work - they want a trusted adviser who understands their challenges and can provide practical guidance to help them reach their goals. Our approach combines technical accounting expertise with real-world business experience to deliver outcomes that matter.